The NRA Political Victory Fund (NRA-PVF) is NRA's political action committee. NRA-PVF ranks political candidates—irrespective of party affiliation—based on voting records, public statements and their responses to an NRA-PVF questionnaire. In 2004, NRA-PVF was involved in 265 campaigns for the U.S. House and Senate, winning in 254 of those races. These victories represent the re-election of pro-gun majorities in both the U.S. House and Senate.
 
NRA-PVF endorsed thousands of candidates running in state legislative races and achieved an 86% success rate in those elections.

In the 2004 elections, more NRA resources were better deployed in more critical battles than ever before. Millions of dollars were spent on direct campaign donations, independent campaign expenditures and on mobilizing the most aggressive grassroots operation in NRA history. There were 6.5 million endorsement cards and letters sent, 2.4 million endorsement phone calls, 1.6 million bumper stickers, nearly 50,00 television, radio and newspaper ads and 510 billboards. Election Volunteer Coordinators (EVCs) in congressional districts nationwide rallied support for the Second Amendment at gun clubs, ranges, shooting events and gun shops, recruiting thousands of new political volunteers and registering thousands of new voters. To provide EVCs with energized campaign volunteers, NRA-ILA staff conducted grassroots election seminars in key states and districts.
 
NRA relies on a very simple premise: when provided with the facts, the nation’s elected officials will recognize that "gun control" schemes are an infringement on the Second Amendment and a proven failure in fighting crime. The importance of this premise lies in the knowledge that, as one U.S. Congressman put it: "The gun lobby is people."