NRA-PVF | NRA Launches TV Ad Buy in North Carolina Senate Race

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NRA Launches TV Ad Buy in North Carolina Senate Race

Thursday, September 15, 2016

NRA Launches TV Ad Buy in North Carolina Senate Race

FAIRFAX, Va.— The National Rifle Association's Political Victory Fund (NRA-PVF) this week launched an ad campaign in North Carolina aimed at defeating Deborah Ross in her bid for the U.S. Senate. The seven-figure buy will run on both broadcast and cable television in the Asheville, Charlotte, Greensboro and Wilmington media markets.

"Deborah Ross voted against personal liberty and the right to self-defense in the state legislature," said Chris W. Cox, chairman of the NRA-PVF. "Deborah Ross would push former New York City Mayor Michael Bloomberg's gun control agenda in the U.S. Senate, undermining law-abiding North Carolinians' fundamental right to self-defense. The NRA is urging our members and supporters in North Carolina to defend freedom. Defeat Deborah Ross."

Ad Transcript:

Announcer: "Deborah Ross sure is smooth. She promises:"
Deborah Ross: "Individual freedom... equal opportunity... personal liberty."
Announcer: "But as a legislator, Ross voted against personal liberty. Ross voted for gun control. Ross opposed your right to self-defense. The press said Ross voted against almost all legislation on firearms."
Deborah Ross:
"Individual freedom"
"That's what she says, but that's not how she votes. Defend freedom. Defeat Deborah Ross."

Established in 1871, the National Rifle Association is America's oldest civil rights and sportsmen's group. More than five million members strong, NRA continues to uphold the Second Amendment and advocates enforcement of existing laws against violent offenders to reduce crime. The Association remains the nation's leader in firearm education and training for law-abiding gun owners, law enforcement and the armed services. Be sure to follow the NRA on Facebook at NRA on Facebook and Twitter @NRA.


The NRA Political Victory Fund (NRA-PVF) is NRA's political action committee. The NRA-PVF ranks political candidates — irrespective of party affiliation — based on voting records, public statements and their responses to an NRA-PVF questionnaire.